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Corporate Innovation: Strategies for Leveraging Ecosystems
ONLINE SHORT COURSE
Drive innovation in your organization and maximize engagement through strategic frameworks and tools that unlock opportunities.
6 weeks, excluding 1 week orientation.
6–8 hours of self-paced learning per week, entirely online.
Email:  mitsloan@getsmarter.com
Call:  +1 617 997 4979
ABOUT THIS COURSE
In today’s dynamic and ever-changing economic climate, innovation is less of a choice and more of a business imperative. Similar to entrepreneurship, innovation requires a context of engagement and interconnection between people, stakeholders, and ecosystems in order to flourish — in other words, an innovation ecosystem.
This Corporate Innovation: Strategies For Leveraging Ecosystems online short course from the MIT Sloan School of Management explores MIT’s research on the science of innovation ecosystems, offering you the tools and frameworks necessary to foster a culture of innovation and entrepreneurship in your organization.
Guided by renowned innovation practitioners and MIT faculty Fiona Murray and Phil Budden, you’ll learn to engage effectively with key stakeholders to overcome barriers to innovation and mobilize opportunities for change.
WHAT THIS PROGRAM COVERS
This online program equips you with the knowledge and tools to unlock opportunities for innovation and entrepreneurship in the ecosystems around you. Over six weeks, you’ll learn to identify key influencers in an organization and determine how best to leverage these relationships to maximize innovation. You’ll be exposed to concepts such as innovation loops, focusing on interactions between players in an ecosystem, and you’ll gain insight into the pivotal role of leaders in driving and sustaining innovation in an organization. You’ll also have the opportunity to learn about tools and activities for fostering engagement — including hackathons, prize competitions, and accelerators. At the end of the program, you’ll walk away with a tailored action plan for innovation in an organization of your choice.
A POWERFUL COLLABORATION
MIT Sloan Executive Education is collaborating with online education provider GetSmarter to create a new class of learning experience — one that is higher-touch, intimate, and personalized for the working professional.
ABOUT MIT SLOAN
The MIT Sloan School of Management is one of the world’s leading business schools, emphasizing innovation in practice and research, with a mission to develop principled, innovative leaders who improve the world, and to generate ideas that advance management practice. The school’s focus on action learning means that students are able to apply concepts learned in the classroom to real-world business settings. Through its collaborative spirit, MIT Sloan welcomes and celebrates diverse viewpoints, creating an environment where new ideas grow and thrive.
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WHAT IS MIT SLOAN EXECUTIVE EDUCATION?
MIT Sloan Executive Education offers nondegree executive programs led by MIT Sloan faculty to provide business professionals from around the world with a targeted and flexible means to advance their career development goals and position their organizations for future growth. By collaborating with GetSmarter, a leader in online education, MIT Sloan Executive Education is able to deliver its executive programs through a dynamic, interactive, digital learning platform.
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ABOUT GETSMARTER
GetSmarter, a 2U, Inc. brand, collaborates with the world’s leading universities and institutions to select, design, and deliver premium online short courses with a data-driven focus on learning gain.
Technology meets academic rigor in GetSmarter’s people-mediated model, which enables lifelong learners across the globe to obtain industry-relevant skills that are recognized by the world’s most reputable academic institutions.
WHAT YOU'LL LEARN
You’ll be welcomed to the program and begin connecting with fellow participants, while exploring the navigation and tools of your Online Campus. Be alerted to key milestones in the learning path, and review how your results will be calculated and distributed.
You’ll be required to complete your participant profile and submit a digital copy of your passport/identity document.
Please note that module titles and their contents are subject to change during course development.
Develop an understanding of innovation, the traditional contexts where it occurs, and the challenges corporations confront trying to build innovation capabilities.
- Outline innovation as defined by MIT
- Identify the spectrum of innovation and its implications for an organization
- Illustrate the innovation spectrum, linked to an organization's innovation priorities, challenges, and strategy
- Identify the key elements that are designed to drive innovation in an organization
- Articulate some of the challenges that arise with traditional internal systems
- Analyze how an organization's processes limit an effective innovation culture
- Categorize an organization's challenges and prioritize them
- Analyze an organization in order to identify its barriers to innovation and understand the relationships among these barriers
Understand the importance for innovation of co-location in ecosystems, the nature of innovation and entrepreneurship capabilities, and the role of an ecosystems’ critical stakeholders.
- Outline the key resources available in innovation ecosystems
- Explain why the world is not flat for innovation due to drivers of strong co-location and concentration for innovation activities around the world
- Review the ways in which your organization may already be linked to innovation ecosystems
- Interpret how to assess a country’s capacities for innovation and entrepreneurship, and why that matters for organizations looking at regional ecosystems within that country
- Analyze the I-Cap and E-Cap for a country of importance to your organization, and outline why that matters for their organization’s innovation strategy
- Discuss MIT’s iEcosystem Stakeholder Framework and the resources these stakeholders share in the ecosystem
- Articulate the roles of various stakeholders in an innovation ecosystem of your choice and assess their level of engagement and contribution
- Categorize your organization's interactions with those other stakeholders in its ecosystem according to relative roles and requirements
Recognize the importance of innovation-driven entrepreneurship and the role of experiment/evaluate innovation loops for innovation-driven enterprises (IDEs) within innovation ecosystems.
- Identify the process by which IDEs are established as start-ups but are different from the majority of SMEs
- Articulate the differences between IDEs and both larger SMEs and corporate enterprises
- Describe the importance of experimenting with and evaluating an idea in an innovation loop
- Articulate what can be learned from how IDEs use an innovation loop approach to reduce risk
- Deduce how a series of innovation loops can systematically improve a ‘problem/solution match’ and reduce uncertainty over time
- Conclude what can be learned from IDEs about the wider process of innovation
- Assess how the innovation loop approach might be used and applied in an organization for the early stages of the innovation process
Reflect on the roles that corporates play as stakeholders in an innovation ecosystem, and explore their links to the innovation-driven entrepreneur, university, risk capital, and government stakeholders.
- Review MIT’s Stakeholder Model for innovation ecosystems
- Articulate the interests of the corporate stakeholder in innovation ecosystems
- Distinguish the resources the corporate stakeholder may bring to innovation ecosystems
- Articulate the roles of corporates in engaging the entrepreneur and risk capital stakeholders in innovation ecosystems
- Investigate the resources the corporate stakeholder may bring to innovation ecosystems especially of interest for entrepreneurs, IDEs, and risk capital providers
- Articulate the roles of corporates in engaging the university stakeholder in innovation ecosystems
- Articulate the roles of corporates in engaging the government stakeholder in innovation ecosystems
- Recommend how an organization can use its resources and assets to enhance its effective engagement with an innovation ecosystem
Learn about different options available to organizations for facilitating meaningful engagement with their ecosystems.
- Demonstrate the strengths and weaknesses of different tools for engagement, and their design elements
- Illustrate how engagement tools align with innovation loops
- Identify what a hackathon is, its design elements, and the strengths and weaknesses of hackathons as engagement tools
- Identify what an accelerator is, its design elements, and the strengths and weaknesses of accelerators as engagement tools
- Identify what a prize competition is, its design elements, and the strengths and weaknesses of prize competitions as engagement tools
- Analyze an ecosystem to determine which tool of engagement is most appropriate
- Decide how the relative success of engagement tools can be measured and evaluated
Develop a strategy for an organization building an innovation strategy within an innovation ecosystem framework.
- Assess an organization's innovation process and how it might be optimized internally to deliver for the organization
- Recommend how an optimized innovation process might allow an organization to better engage with the wider innovation ecosystem and its key stakeholders
- Articulate how inclusivity and diversity can be leveraged in innovation ecosystems
- Analyze the challenges of bringing innovation from the ecosystem into the organization, as well as the leadership approach and management processes that are needed to mitigate them
- Recommend steps an organization can take to engage with its ecosystem for innovation
- Finalize a plan with specific steps an organization can take for engaging with an innovation ecosystem
WHO SHOULD TAKE THIS COURSE
This program is designed for decision makers from any industry who want to improve their organization’s capacity to formulate and implement innovative strategies, as well as for entrepreneurs and start-up business leaders launching new offerings. Whether you’re in senior management, consulting, business strategy, marketing and sales, or you’re a professional with innovative ideas and seeking tools and frameworks to capture and deliver on those ideas, this MIT Sloan program will be beneficial to you.
THIS PROGRAM IS FOR YOU IF YOU WANT TO:
![BUILD AN INNOVATION CULTURE](https://www.getsmarter.com/presentations/wp-content/uploads/2020/06/mit_sloan_management_info_pack_icon_number_01.png)
BUILD AN INNOVATION CULTURE
Learn tools and techniques for maximizing innovation and entrepreneurship within your business.
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DRIVE ORGANIZATIONAL CHANGE
Overcome challenges and develop an innovation action plan for your business, guided by MIT faculty.
![VERIFY YOUR KNOWLEDGE](https://www.getsmarter.com/presentations/wp-content/uploads/2020/06/mit_sloan_management_info_pack_icon_number_03.png)
VERIFY YOUR KNOWLEDGE
Get recognized for your knowledge with a digital certificate of completion from MIT Sloan School of Management.
Earn a certificate of completion from MIT Sloan
This program offers you the opportunity to earn a digital certificate of completion from one of the world’s leading business schools — the MIT Sloan School of Management. This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
Completion is based on a series of practical online assignments. In order to be issued with a digital certificate you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the program.
Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements.
WHO YOU’LL LEARN FROM
These subject matter experts from MIT Sloan guide the program design and appear in a number of program videos, along with a variety of industry professionals.
YOUR FACULTY DIRECTORS
![Fiona Murray](https://www.getsmarter.com/presentations/wp-content/uploads/2020/06/mit_sloan_corporate_innovation_strategies_for_leveraging_ecosystems_course_convenor_fiona_murray.jpg)
Fiona Murray
William Porter Professor of Entrepreneurship, Associate Dean for Innovation and Co-Director, MIT Innovation Initiative
![Phil Budden](https://www.getsmarter.com/presentations/wp-content/uploads/2020/06/mit_sloan_corporate_innovation_strategies_for_leveraging_ecosystems_course_convenor_phil_budden.jpg)
Phil Budden
Senior Lecturer of Technological Innovation, Entrepreneurship and Strategic Management, MIT Sloan School of Management
HOW YOU’LL LEARN
Every program is broken down into manageable, weekly modules, designed to accelerate your learning process through diverse learning activities:
- Work through your downloadable and online instructional material
- Interact with your peers and learning facilitators through weekly class-wide forums and reviewed small group discussions
- Enjoy a wide range of interactive content, including video lectures, infographics, live polls, and more
- Investigate rich, real-world case studies
- Apply what you learn each week to quizzes and ongoing project submissions, culminating in an innovation action plan for your business
YOUR SUCCESS TEAM
GetSmarter, with whom MIT Sloan is collaborating to deliver this online program, provides a personalized approach to online education that ensures you’re supported throughout your learning journey.
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HEAD LEARNING FACILITATOR
A subject expert from GetSmarter, approved by the University, will guide you through your learning journey.
![SUCCESS ADVISER](https://www.getsmarter.com/presentations/wp-content/uploads/2020/06/mit_sloan_management_info_pack_icon_success_manager.png)
SUCCESS ADVISER
Your one-on-one support at GetSmarter, available during University hours (9a.m.–5p.m. EST) to address technical or administrative questions.
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GLOBAL SUCCESS TEAM
This team from GetSmarter is available 24/7 to solve your tech-related queries and concerns.
TECHNICAL REQUIREMENTS
BASIC REQUIREMENTS
In order to complete this program, you’ll need a current email account and access to a computer and the internet, as well as a PDF Reader. You may need to view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word or Excel.
BROWSER REQUIREMENTS
We recommend that you use Google Chrome as your internet browser when accessing the Online Campus. Although this is not a requirement, we have found that this browser performs best for ease of access to program material. This browser can be downloaded here.
ADDITIONAL REQUIREMENTS
Certain programs may require additional software and resources. These additional software and resource requirements will be communicated to you upon registration and/or at the beginning of the program. Please note that Google, Vimeo, and YouTube may be used in our programs delivery, and if these services are blocked in your jurisdiction, you may have difficulty in accessing program content. Please check with an Enrollment Adviser before registering for this program if you have any concerns about this affecting your experience with the Online Campus.