Succeed at digital transformation by focusing on your organization's design and operational backbone
6 weeks, excluding
orientation
6–8 hours per week,
entirely online
Weekly modules,
flexible learning
Earn a digital
MIT Sloan certificate
1
The knowledge and ability to assess the digital strengths and priorities of your organization using an MIT framework developed by esteemed MIT Faculty Director, Jeanne Ross.
2
A practical understanding of this MIT framework and its five dimensions: Operational Backbone, Shared Customer Insights, External Developer Platform, Accountability Framework, and Digital Platform.
3
An action plan with clear and concrete steps for your organization’s digital transformation.
4
Expert feedback on your proposed action plan to digitize your company, and the opportunity to engage with other professionals on the challenges they’re facing with digital transformation in their business.
"In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions — and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.”
MIT Press (Sep, 2019).
Over the duration of this online program, you’ll work your way through the following modules:
Module 1 Designing for Digital Success
Transform your company through business design and strategy inspired by technology.
Module 2 Achieving Operational Success
Learn how to achieve operational excellence through a stable and integrated operational backbone that supports digital innovation.
Module 3 Customer Desires and Digital Solutions
Investigate the use of technology and customer needs to develop digital solutions.
Module 4 Digital Design: Enabling Rapid Innovation
Build repositories of digital components to enable rapid innovation of digital offerings.
Module 5 Creating an Effective Innovation Culture
Develop a culture of innovation within a framework of accountability that empowers people to communicate, work in teams, share information, and serve customers.
Module 6 Implementing Digital Transformation
Use organizational design to engage in ongoing digital strategy execution.
Jeanne Ross
Principal Research Scientist, MIT Sloan Center for Information Systems Research
Organizational theorist and principal research scientist at MIT Sloan School of Management, Ross serves as director of the MIT Center for Information Systems Research (CISR). She is largely known for her work on IT governance, and enterprise architecture. Targeting the challenges of senior level executives at CISR's nearly 100 global sponsor companies, she investigates how firms develop a competitive advantage through the implementation and reuse of digitized platforms. Her work has appeared in major practitioner and academic journals, including MIT Sloan Management Review, Harvard Business Review, and The Wall Street Journal. She is a founding senior editor and former editor-in-chief of MIS Quarterly Executive.
Ross earned a BA from the University of Illinois, an MBA from The Wharton School at the University of Pennsylvania, and a PhD in Management Information Systems from the University of Wisconsin–Milwaukee.
“The content is very impressive. It gives an excellent holistic view on the subject, [which was] easy to understand and digest. The best experience was the group discussions and networking with classmates. You will be surprised how many brilliant people you meet [through] these discussions.”
This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Develop new competencies and earn valuable recognition from an international selection of universities and institutions, entirely online and on your own time frame.
Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.