Explore how organizations use data to drive process improvements and create financial returns.
6 weeks, excluding
orientation
6–8 hours per week,
self-paced learning online
Weekly modules,
flexible learning
Earn a digital
MIT Sloan certificate
1
A comprehensive understanding of how data can be converted into value, and the associated opportunities and challenges of data-based value creation.
2
Strategic insight into the I-W-S data monetization framework used by top-performing companies, which includes improving, wrapping, and selling.
3
A data monetization strategy chosen to maximize the financial value of an organization’s data assets.
Over the duration of this online program, you’ll work through the following modules:
Module 1
Data Monetization: Converting Data Into Financial Value
Explore the process through which organizations create financial value from data.
Module 2
Data Monetization Capabilities: Building Enterprise Data Foundations
Discover five data monetization capabilities and organizational structures that maximize their impact.
Module 3
Improving: Generating Value Through Data-Driven Process Optimization
Learn how to create value from data-driven process improvements.
Module 4
Wrapping: Generating Value From Analytics Features and Experiences
Learn how to create value from analytics product features and analytics-based customer experiences.
Module 5
Selling: Generating Value From Information Solutions
Learn how to create value from information solutions.
Module 6
Data Monetization Strategy: Choosing a Plan for Organization-Wide Value Creation
Explore the process of selecting and managing a firm-level strategy for an organization’s data monetization activities.
Please note that module titles and their contents are subject to change during course development.
Dr. Barbara Wixom
Principal Research Scientist, MIT Center for Information Systems Research (CISR)
Dr. Wixom joined MIT Sloan in 2013 as a principal research scientist at MIT CISR. Since the mid-90s, she has deeply explored data warehousing, business intelligence, analytics, and big data. Her research ranges from large-scale surveys and meta-analyses to lab experiments and in-depth case studies. Wixom is a leading academic scholar who has published in journals such as Information Systems Research, MIT Sloan Management Review, MIS Quarterly, and MIS Quarterly Executive. She regularly presents her work globally to academic and business audiences.
Wixom serves as associate editor of the Business Intelligence Journal, research fellow of The Data Warehousing Institute, and fellow of the Teradata University Network.
This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Develop new competencies and earn valuable recognition from an international selection of universities and institutions, entirely online and on your own time frame.
Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.